5
YEARS OF GAUGE MAGAZINE DESIGN
Where did the
#$%^@-ing time go?
This
thing is verging on... a career? (!)
I would never have believed it would last
this long. Those were dark days, back when
I lucked into this job. The burst of the
internet bubble and the whole 9/11 thing
had left me & plenty of others in a
very depressed state. With the unexpected
death of Gauge's web-designer Blair Smith,
the magazine was in a desperate state -
my editor, Donnie Babb, knew he had a hot
new web-zine on his hands, and nobody to
design it...
My
background has never been cars - it's music
and computers - but I had done some pretty
clean web-work for Dayton, OH based car-club
Altered Images, and one thing led to another.
Suddenly I found myself with a BIG monthly
project on my hands and with only a couple
of DAYS to complete the first issue! I had
no templates and very few source files to
work from, and literally hundreds of pages
to complete.
Things
have changed a lot since then! I pulled
four 20 hour days to finish that first issue...
five years have streamlined the process
quite a bit! Plus we moved from the original
SLOW servers to my own in-house boxes -
then those got crappy and unreliable and
we moved to faster servers. During the time
that I hosted the site, traffic SEXTUPLED
- and since it left my servers, it's gone
through the roof. We don't brag a lot about
our traffic, but it is pretty astronomical!
So,
five years, 60 issues... about 10 features
per issue... I must be right around 600
splash-graphics that I've churned out since
the beginning - needless to say, I've honed
my design chops quite a bit, and except
for those very early days it's been a great
experience. The editorial staff here at
Gauge has always encouraged me to 'go nuts'
as far as the graphics are concerned, and
there is little-to-no editorial control
over the artwork I create. Donnie provides
me this freedom based on the mutual trust
built up over these 5 long years. I love
being able to flex my creative muscles every
month, but pulp-work can be trying at times,
so as a reader you'll have to forgive the
occasional mis-step... All in all though,
I think I have a better ratio of hits than
misses.
So
- we're already into the artwork by this
point - I'm sorry they don't link back to
the original features, just too many and
too much time and effort for stuff that
already ran once - but if you click the
thumbnails, they get bigger, that I can
guarantee!
So without further blather and blagger,
I present the best of my 5 years at Gauge
Magazine, and don't forget to enjoy the
current issue as we lurch forward into the
next 5 years!
Thanks
to Donnie, the staff at Gauge, and of course
all the readers!
c.wright
- webmaster / designer
gaugemagazine.com
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